Shuster Group goes where other event developers fear to
... we go on stage
What is 'complete event development'?
The way most event developers operate they appear to think
'complete' means arranging the nitty-gritty of a meeting
and then standing at the edge of the room praying that it
goes well (we know people who actually do stand there and
Most meeting planners only
plan the meeting; they don't conduct it. In their view what
happens onstage is not in their control and not their responsibility.
With this attitude it is impossible to guarantee the quality
of an event.
The Shuster Group does not
abandon you at the stairs to the stage. We know that the
quality of a conference is measured by the caliber of what
happens on the platform, so we do things that other event
developers never even consider:
We make certain that your
presentation is not a bore.
We create a format that masks
your onstage nervousness.
We take steps to ensure that
you say what you came to the meeting to say, and that you
say it well.
can an event development company do all that?
Only by getting onstage with you and creating an environment
where every speaker, every panelist can only do their best.
Our famous all-discussion format chaired by Scott Shuster
ensures onstage success for every platform participant all
is the Shuster Group method: It is the know-how that has
led BusinessWeek to have Scott Shuster chair every single
CEO-only and CFO only event the magazine has ever held...every
BusinessWeek senior management event created for a solid
15 years. And it is the same method we offer to all our
Shuster is the best in the world at what he does. We are
extremely fortunate to have him on the BusinessWeek team.
comments of the Publisher of BusinessWeek magazine.
has chaired nearly every BusinessWeek conference ever
Producer of NPR's All Things Considered; nine
years a foreign correspondent for ABC News; advisor
to the World Economic Forum / Davos Symposium; editorial
director of events for BusinessWeek. Scott leads the
most challenging conferences for demanding clients like
AIG, Microsoft Corporation, IBM, American Banker, COMDEX,
HP, The Royal Court of the Hashemite Kingdom of Jordan,
the US State Department, many more. Click
here to learn more about Scott.